After 18 years of practicing Illness Medicine he realized that he was not making a difference in patients quality of life. In 1997, he entered the field of Anti Aging Medicine and slowly ascended within the ranks of the organization. He was concerned about the credibility of presentations and became instrumental in improving upon the quality of education. This led to his invitations to lecture around the world on a number of his favorite topics; The truth about Growth Hormone, Diagnosing growth hormone deficiency, Cholesterol the father of all hormones and most importantly, Traumatic Brain Injury-Hormone Deficiency Syndrome (TBI-HDS). This last topic led Dr. Gordon to working on ESPN Outside The Lines where he presented noted sports figures who had a history of multiple head traumas leading to multiple hormone deficiency conditions.